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Showing posts from January, 2021

How do infographics play an important role in SEO strategy?

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  Today’s digital slant is gliding with ample information, which made it easy for users to get the answers they want without wasting an extra second. In spite of that, audiences find it confusing because no one likes content that is difficult to digest. Thereby, infographics becomes a prime focus for people to capture audience’s attention being an inherent fragment of  SEO . Over the years, infographics have repla c ed the old text representation. As a result, it is all over the internet especially on  social media platforms . Viewers find it informative, simple and a quick way to deliver informative pieces to a particular target audience group. If used properly, it can  increase your online visibility  by attracting new users into your area. Integrating infographics into your  SEO strategy  can be a great way to promote online business. What are infographics? Infographics are representation of informative items with the help of graphics like graphs, b...

The role of digital marketing in startups.

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  Today it is no surprise that   startup companies   are spread all over the world. Each day new entrepreneurial ventures are launched in search of potential investors. They bear a low-budget base with no professional hands. Not only that, they must also experience fierce competition in the market in order to have the opportunity to present them as a strong and identical   brand name . Gone are the days when  startups  neede d  traditional marketing methods. Digital marketing can be done at a much lower cost than age old ways of marketing; television advertisements, hoarding, banners and other print advertisements. Choosing digital options allows young companies to expand their coverage. It can help you acquire new customers and businesses with the least budget. Digitalmarketing  allow companies to increase sales, lead generation, build brand awareness, reduce overhead marketing budget, boost visibility, improve customer engagement, impact purchas...